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High Visibility Enforcement Applications for 2018-2019 are now being accepted. Visit www.AlertTodayFlorida.com/HVE to apply.


We Won’t Stop

We’re all working together to drive down pedestrian and bicyclist fatalities!











Discover Your Role


Everyday in our journey we come in contact with hundreds of people and each one is someone’s son, daughter, wife, husband, father or mother. In this journey, we have our roles. May we never forget the critical role we play in ensuring their safety. When we know our roles and take actions, we can make a difference in pedestrian and bicycle safety.





Alert Today Alive Tomorrow


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For program information:

Trenda McPherson
State Bicycle/Pedestrian Safety Program Manager
FDOT Traffic Safety Office
605 Suwannee Street, MS 53
Tallahassee, Florida 32399-0450
Email: Trenda.McPherson@dot.state.fl.us
Tel(O): (850) 414-4025


As part of the FDOT Initiative, the “Alert Today Alive Tomorrow” campaign is being presented via TV, radio, social media, transit advertising, local education, and enforcement activities. The message that “Safety Doesn’t Happen by Accident” is a reminder for all roadway users to pay attention and follow the rules of the road.