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High Visibility Enforcement Applications for 2018-2019 are now being accepted. Visit www.AlertTodayFlorida.com/HVE to apply.


2018 High Value Research Project Winner: Safety Focus Project
Application of Demographic Analysis to Pedestrian Safety


Acting on the strategic plan of the AASHTO Standing Committee on Research, the AASHTO Research Advisory Committee (RAC) each year asks states to identify and document recently completed “high-value” research projects. RAC publishes an annual compilation of all these projects in a document entitled: “Research Impacts: Better – Faster – Cheaper”. The resulting document provides substantial value to states. The resulting document is a great resource to DOTs as quick reference to HVR projects, and helps eliminate or reduce duplication of research.

The Value of Research Task Force chair announces the solicitation notice to RAC for high value research projects in January each year. From these submittals, each of the four RAC regions selects its top four projects to form the “AASHTO Research Sweet Sixteen Awards”. These projects are then featured in AASHTO events and publications “Research Makes a Difference” and are also the subject of a poster session and session at the Transportation Research Board (TRB) Annual Meeting. Research project awards are given to CEOs at the AASHTO Annual meeting and Research Managers at the AASHTO RAC/TRB Representatives meeting.

One of Florida Department of Transportation (FDOT) research projects title “Application of Demographic Analysis to Pedestrian Safety” conducted by the Center for Urban Transportation Research at the University of South Florida was selected for one of 2018 High Value Research Winners in Region 2. The FDOT Project Manager (PM) is Mr. Mark Plass. The CUTR project team include the project Principal Investigator (PI): Dr. Pei-Sung Lin, CP-PIs: Dr. Achilleas Kourtellis and Dr. Yu Zhang, Dr. Rui Guo and Ms. Elzbieta Bialkowska-Jelinska. It is a tremendous honor for FDOT and CUTR. FDOT gets a safety focus project. This research project will be one of AASHTO Research Sweet Sixteen Awards for 2018.




We Won’t Stop

We’re all working together to drive down pedestrian and bicyclist fatalities!











Discover Your Role


Everyday in our journey we come in contact with hundreds of people and each one is someone’s son, daughter, wife, husband, father or mother. In this journey, we have our roles. May we never forget the critical role we play in ensuring their safety. When we know our roles and take actions, we can make a difference in pedestrian and bicycle safety.





Alert Today Alive Tomorrow


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For program information:

Trenda McPherson
State Bicycle/Pedestrian Safety Program Manager
FDOT Traffic Safety Office
605 Suwannee Street, MS 53
Tallahassee, Florida 32399-0450
Email: Trenda.McPherson@dot.state.fl.us
Tel(O): (850) 414-4025


As part of the FDOT Initiative, the “Alert Today Alive Tomorrow” campaign is being presented via TV, radio, social media, transit advertising, local education, and enforcement activities. The message that “Safety Doesn’t Happen by Accident” is a reminder for all roadway users to pay attention and follow the rules of the road.