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High Visibility Enforcement (HVE) Applications are now being accepted. Visit www.AlertTodayFlorida.com/HVE to apply.


Can YOU See Me Now?



Alert Today Florida promoted pedestrian and bicyclist nighttime visibility in the City of Tallahassee’s 31st Annual Winter Festival Nighttime Holiday Parade on December 2, 2017.

Pedestrian and Bicycle Safety Ambassadors FDOT Secretary Mike Dew, State Surgeon General Dr. Celeste Philip, and Scott Lagasse, Jr. joined “Walker” and over 60 Alert Today Florida team members in the parade, outfitting their clothes and bicycles with bright lights and reflective gear to promote nighttime visibility. The group received a warm welcome from the nearly 100,000 parade goers.

With over 65 entries in this year’s parade, the Judges Panel, made up of local business owners and community leaders selected Alert Today Florida as the “Best of Non-Profit Vehicles.”



For more parade details and a complete list of award winners, please visit:

Holiday Fun Continues with Candy Cane Lane and Santa Calling





Rectangular Rapid Flashing Beacon PSA
FDOT District Five


The Florida Department of Transportation District Five produced a Public Service Announcement (PSA) video to educate and encourage pedestrians, bicyclists, and drivers on the use Rectangular Rapid Flashing Beacons (RRFBs) at midblock crossings. Safety tips in the PSA include pedestrians and bicyclists activating the RRFB with the push button at the crosswalk, and drivers yielding to pedestrians and bicyclists crossing at crosswalks.






Discover Your Role


Everyday in our journey we come in contact with hundreds of people and each one is someone’s son, daughter, wife, husband, father or mother. In this journey, we have our roles. May we never forget the critical role we play in ensuring their safety. When we know our roles and take actions, we can make a difference in pedestrian and bicycle safety.






Step It Up!
The Surgeon General’s Call to Action to Promote Walking and Walkable Communities


The Surgeon General’s Call to Action to Promote Walking and Walkable Communities

Physical activity is one of the most important things Americans can do to improve their health. Step it Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities recognizes the importance of physical activity for people of all ages and abilities. The purpose of the Call to Action is to increase walking across the United States by calling for improved access to safe and convenient places to walk and wheelchair roll and by creating a culture that supports these activities for people of all ages and abilities.

Walking is an easy way to get moving! Check out this whiteboard animation featuring Surgeon General's Call to Action.




Alert Today Alive Tomorrow


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For program information:

Trenda McPherson
State Bicycle/Pedestrian Safety Program Manager
FDOT Traffic Safety Office
605 Suwannee Street, MS 53
Tallahassee, Florida 32399-0450
Email: Trenda.McPherson@dot.state.fl.us
Tel(O): (850) 414-4025


As part of the FDOT Initiative, the “Alert Today Alive Tomorrow” campaign is being presented via TV, radio, social media, transit advertising, local education, and enforcement activities. The message that “Safety Doesn’t Happen by Accident” is a reminder for all roadway users to pay attention and follow the rules of the road.