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High Visibility Enforcement (HVE) Applications are now being accepted. Visit www.AlertTodayFlorida.com/HVE to apply.




Last year, more than 40,000 families lost a loved one on our nation’s roadways. November 19th is World Day of Remembrance for Road Traffic Victims, a chance to reflect on the human toll of these senseless tragedies and join together to drive down heartache. As millions of Americans get on the roads to travel home and spend the holiday reconnecting with friends and loved ones, take a personal stand against speeding, distracted or impaired driving, and failing to yield to pedestrians and cyclists. Please, don’t leave another heart on the pavement.

For more information visit: https://worlddayofremembrance.org/




Florida moves from 24th to 15th Bicycle
Friendliest State in the Nation!


On Wednesday, October 25, 2017, the League of American Bicyclists (League) released its 2017 Bicycle Friendly State ranking. State rankings are determined by current conditions and efforts related to bicycling.

The League of American Bicyclists is leading the movement to create a Bicycle Friendly America for everyone. As leaders, their commitment is to listen and learn, define standards and share best practices to engage diverse communities and build a powerful, unified voice for change.

Florida’s Pedestrian and Bicycle Safety Coalition is a diverse group of federal, state, and local partners and safety advocates who are leading the movement towards a pedestrian and bicycle friendly state. This team is charged with the implementation of Florida’s Pedestrian and Bicycle Strategic Safety Plan and are committed to improving the safety, mobility, and accessibility of all pedestrians and bicyclists in Florida regardless of age, status, or ability.

To see the full report, please visit: http://bikeleague.org/content/ranking

For a copy of Florida’s Pedestrian and Bicycle Strategic Safety Plan, please visit: www.AlertTodayFlorida.com/PBSSP




Rectangular Rapid Flashing Beacon PSA
FDOT District Five


The Florida Department of Transportation District Five produced a Public Service Announcement (PSA) video to educate and encourage pedestrians, bicyclists, and drivers on the use Rectangular Rapid Flashing Beacons (RRFBs) at midblock crossings. Safety tips in the PSA include pedestrians and bicyclists activating the RRFB with the push button at the crosswalk, and drivers yielding to pedestrians and bicyclists crossing at crosswalks.






Discover Your Role


Everyday in our journey we come in contact with hundreds of people and each one is someone’s son, daughter, wife, husband, father or mother. In this journey, we have our roles. May we never forget the critical role we play in ensuring their safety. When we know our roles and take actions, we can make a difference in pedestrian and bicycle safety.






Step It Up!
The Surgeon General’s Call to Action to Promote Walking and Walkable Communities


The Surgeon General’s Call to Action to Promote Walking and Walkable Communities

Physical activity is one of the most important things Americans can do to improve their health. Step it Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities recognizes the importance of physical activity for people of all ages and abilities. The purpose of the Call to Action is to increase walking across the United States by calling for improved access to safe and convenient places to walk and wheelchair roll and by creating a culture that supports these activities for people of all ages and abilities.

Walking is an easy way to get moving! Check out this whiteboard animation featuring Surgeon General's Call to Action.




Alert Today Alive Tomorrow


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For program information:

Trenda McPherson
State Bicycle/Pedestrian Safety Program Manager
FDOT Traffic Safety Office
605 Suwannee Street, MS 53
Tallahassee, Florida 32399-0450
Email: Trenda.McPherson@dot.state.fl.us
Tel(O): (850) 414-4025


As part of the FDOT Initiative, the “Alert Today Alive Tomorrow” campaign is being presented via TV, radio, social media, transit advertising, local education, and enforcement activities. The message that “Safety Doesn’t Happen by Accident” is a reminder for all roadway users to pay attention and follow the rules of the road.