August 2013 - The Florida DOT has received the 2013 GHSA Peter K. O’Rourke Special Achievement Award for their Bicycle/Pedestrian Focused Initiative, the first statewide, data-driven program that targeted enforcement and educational resources to improve pedestrian and bicycle safety in 10 priority counties.
The week-long campaign took place across the USF Tampa campus September 9-13, 2013, promoting awareness of pedestrian and bicycle safety with reminders to Walk Wise, Bike Smart, and Drive Carefully.
Florida’s Pedestrian and Bicycle Focused Initiative
In November 2011, Florida Department of Transportation (FDOT) Secretary Ananth Prasad charged District One Secretary Billy Hattaway with the task of championing Florida’s Bicycle/Pedestrian Focused Initiative. Secretary Hattaway quickly formed a team and began working towards the goal of increasing awareness and decreasing fatalities of bicyclists and pedestrians in Florida.
Florida’s Pedestrian and Bicycle Strategic Safety Plan
The purpose of Florida’s Pedestrian and Bicycle Strategic Safety Plan (PBSSP) is to focus funding and resources on the areas that have the greatest opportunity to reduce pedestrian and bicycle fatalities, injuries, and crashes. The PBSSP is designed to provide a comprehensive strategy to address pedestrian and bicycle safety issues by identifying goals, objectives, strategies, tasks, and performance measures for key program areas including:
Florida’s Pedestrian and Bicycle Safety Coalition
Many agencies, organizations, and groups have responsibilities and interests in pedestrian and bicycle safety issues. Florida’s Pedestrian and Bicycle Safety Coalition was formed to prioritize and implement the strategies identified in the PBSSP. This diverse group represents many agencies and organizations that have a vested interest in pedestrian and bicycle safety in Florida.
Alert Today Alive Tomorrow
As part of FDOT Secretary Prasad’s initiative, the “Alert Today, Alive Tomorrow” campaign is being presented via TV, radio, social media, transit advertising, local education, and enforcement activities. The message that “Safety Doesn’t Happen by Accident” is a reminder for all roadway users to pay attention and follow the rules of the road.